Google To Test Video Ads With Search Results - InformationWeek

Google on Friday said it would for the first clip show golf course to picture advertisements with hunt results.

Starting adjacent week, advertizers will be given the option of running picture golf course under the traditional textual matter advertisement that tallies alongside hunt results. The new golf course would be a box with a asset mark next to the words "watch video." When the box is clicked, a window would drop down with the picture playing inside.

A Google spokesman said the new offering is a diagnostic test and would only be used with a "small percentage" of searches. "The huge bulk of users probably won't see this," he said.

While adding picture advertisements doesn't present any technical challenges, Google desires to supervise its impact on users of the land site before committing to broader deployment. "We desire to understand how users interact with these types of ads," the spokesman said.

Advertisers would offer for picture golf course the same manner they offer for keywords for textual matter links, the spokesman said. Google, however, would only complaint advertizers for one click, even if a visitant chinks on the picture and textual matter links.

The new advertisements will tag the first clip the company have offered picture on Google sites. The hunt engine have only offered picture as an option to advertizers on the land sites of Google partners.

Online picture throws immense potentiality as an advertisement vehicle. Ads today are normally run before a picture shows on amusement land sites and Web portals. However, a figure of companies are experimenting with delivering advertisements in the center or at end of content, clickable videos, and other alternatives.

One such as company is Ace Networks, which Yokel said this hebdomad that Maven's engineering presents contented and advertisements to more than than 30 mass media companies, including Fox News, Gannett, The Financial Times, Hearst, E.W. Scripps, and CBS Sports. Ace doesn't sell advertisements but is heavily involved in testing new advertisement formats.

Online picture advertisement disbursement will duplicate from just under $800 million in 2007 to $1.6 billion this year, and will hit $4.3 billion in 2011, according to research worker eMarketer. The sum online advertisement marketplace will hit $50 billion by 2011, according to Northerner Group.

In December, nearly 141 million U.S. Internet users watched more than than 10 billion videos, according to ComScore. Video lovers watched an norm of 3.4 hours of picture during the month, representing a 34% addition since the beginning of 2007. The norm online picture lasted 2.8 minutes, and the norm spectator watched 72 videos.