Wednesday, February 20, 2008

Ebay's Best Match - How it Works

If you're an eBay member in the UK, you've probably already noticed that hunts you execute now convey back the consequences in Best Match order. But ticker out, because Ebay's Best Match is being installed across other eBay state sites.

The former default, for many years, was that hunt tax returns were presented in the sequence of least clip left on the auction.

However, the term Best Match sounds just adequate - it's probably a comfy term if you're the searcher. How sort of eBay to give me a listing of auction bridges to look at starting with the "most Best Match" at the top!

However, if you're an eBay seller, you've now got a existent problem.

Before Best Match, you knew that eBay's searching chemical mechanism was simple and straightforward. If the words keyed in by the seeker appeared in your auction bridge bridge title, your auction would be included in the hunt tax return list. Granted, the order of this listing defaulted to clip left on the auction.

But at least you knew where you were with eBay's keyword searching mechanism. Assuming person searched on the right keywords, and your auction bridge bridge only had a short clip remaining, you knew you would look high up on hunt tax returns - even if it was only for a short clip period of time.

Now, with Best Match being applied to seek results, first of all you have got no thought where your auction is going to appear. And second, you don't cognize if you'll EVER look on the first few pages of results.

At this point, you might be thought it would be a good thought to understand how Best Match is arrived at.

I agree. It might be a good thought but, like many good ideas, it's not quite as simple as it seems.

Best Match is made up of a combination of elements. Whilst eBay will state you what those elements are, they won't state you the weighting they use to each element.

It looks that Best Match is comprised of demand factors, listing factors and marketer public presentation factors. Let's expression at each of these in turn...

Demand factors are apparently based on eBay's computation of facets such as as the historical purchaser behavior on eBay for similar searches.

Listing factors include the listing format, keywords used, price, clip left on the auction

The marketer public presentation factor is based on a measuring called the Detailed Seller Rating. The DSR is an appraisal of the seller, and the better DSR Sellers have, the better it is for Best Match. A good DSR required Sellers to have, for example, a high per centum of satisfied buyers, and high transportation & handling complaint ratings.

For most sellers, the lone manner to analyse how Best Match impacts their auction bridges is to carry on some research.

Labels: , , , ,


Post a Comment

<< Home